Overall Goal
Enhance packaging materials’ circularity and sustainability.
Foster innovation and capacity building through multidisciplinary approaches.
Overall Purpose
Enhance companies’ innovation and green skills in the packaging value chain. Emphasize the consumer’s role in the circular economy.
Context & Need
Improve packaging materials’ circularity
Reduce overpacking and packaging waste
Align with local, regional, and EU goals for reuse and recyclability
Main Topics
Recyclable and reusable consumer packaging
Consumer behavior (consumption and post-purchase)
Consumer’s role in the packaging value chain
Development of CE business models and strategies
Approach
Quadruple Helix Model
Based on collaboration among industry, academia, government, and consumers.
Innovation & Capacity Building
Increase consumer involvement through innovation activities.
Living Lab Methodology
Use Living Labs for stakeholder collaboration and experimentation.
Expected Outcomes
Knowledge Sharing
Improved knowledge sharing and communication across the value chain.
CE Business Models
Development of new CE business models in collaboration with Higher Education (HE) and Vocational Education and Training (VET).
Training Framework
Creation of educational content and methodologies for a new training course
Micro-Credentials
Implementation of micro-credentials (5 digital open badges) to build green skills.
Living Labs
Implementation of a new Living Labs methodologies.
Target Groups
.1
Potential students
For the training programme, e.g. professionals and future professionals from plastics companies
.2
Industry related sector
SMEs and companies from plastic and packaging industries, associations and Clusters of companies working in CE
.3
Consumers
The community (also including students) and the private sector)
.4
Higher education institutions and VET Centres
Academic staff, teachers, trainers, VET Centres network, facilitators of workshops
.5
Public authorities responsible of HE and VET education
.6
Policymakers
And regional governments designing education and CE policies