As the ResPa – Consumers' role in responsible packaging project launched in Tampere two weeks ago, partners from across Europe stepped into a shared mission that stretches far beyond improving packaging materials or fine-tuning recycling systems. At its core, responsible packaging is not simply a technical challenge. It is a social, behavioural, and cultural transformation that touches the daily lives of individuals who choose, use, return, reuse, and engage with packaging throughout its entire life cycle.
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