Tuesday, October 13th at 03:00 PM
at Proplast, Via Roberto di Ferro 72, 15122 Alessandria (AL), Italy
As part of
the European project ResPa - Consumers’ Role in Responsible Packaging, we are
thrilled to announce the upcoming national stakeholder workshop hosted by our
project partner, Proplast, in Alessandria, Italy.
The event,
titled "Il packaging del futuro tra consumatore ed Economia
Circolare", addresses one of the most critical yet frequently
overlooked links in the circular loop: the consumer's behavior.
While
technical innovation and laboratory validation are fundamental, the ultimate
success of sustainable packaging depends entirely on end-user compliance and
their "competence of use". In light of the incoming European
Packaging and Packaging Waste Regulation (PPWR), understanding and bridging the
gaps between industrial eco-design and everyday recycling habits has never been
more urgent.
Event Agenda
15:00 - Registration and welcome coffee
15:20 -
Opening & Critical Keynote
"The Human Factor in Eco-Design: How Consumers Determine the Success of Circular Packaging" – Speaker Proplast
16:10 - Co-design working tables
- Materials & Eco-design: Which skills are required to design plastic packaging that consumers can easily understand and recycle? – Led by Goglio
- Traceability &
Communication: How
can sustainability be communicated on packaging in a clear way without
engaging in greenwashing? – Led by AT Media
- Value chain responsibility & end-of-life: How can end-of-life responsibilities for packaging be shared among producers, brands, and citizens? – Led by COREPLA
- Skills & Training Gap: What are the priority needs and training topics within your company? – Led by Proplast
17:10 -
Value chain pitch & wrap-up
17:30 - Networking cocktail
